Sherri Jessee is a world reknowned educator who has graced international stages on her journey to share her passion for the professional beauty industry. Sherri has been published in countless magazines and featured on national television programs.
She will be bringing her expertise to Federico Advanced with classes for both Students and Salon Professionals/ Alumni. Step up your bridal game and enroll today!
The Professional Beauty Federation of California is the united voice for California’s beauty industry working to raise the level of professionalism and the image of our industry in our state. PBFC does this by working to influence public policy, industry regulation, and promoting positive public relations and perceptions of California’s beauty and barbering profession.
Each year the south steps of the state Capitol building, buzz with individual salon/spa services, canapés, and conversations attended by legislators, staffers, administration and state board officials, and beauty industry VIPs at Welcome to Our World.
WOW 2013 was spectacular. As a PBFC Board Member, I am very proud how our community pulls together to share their day offering free services to the California Legislative Staff. They leave with great hair, fantastic nails, mellowed with massage and receive a better understanding as to why we have such passion for beauty. – Gary Federico, PBFC Board Member
I am so proud to have been a part of this event. It felt really great to be included in such an incredible cause. – Tabitha K., student
I count my blessings everyday that I chose to attend Federico Beauty Institute. The connections and support I have received here are awesome. I feel so fortunate to be involved in a culture that is so active in every aspect of our industry. – Ashley M. student
The political aspect of the event was fascinating. -Kelli B., student
The annual WOW event is the perfect opportunity for beauty professionals to meet legislators & their staff who can affect our trade through legislation. It allows our volunteers be the face of our industry at the capitol. – Cara Kinzel, WOW Organizer
For more information about the PBFC, visit http://www.beautyfederation.org
Excitement built as we set up the new Advanced Training facility for the Gerard Scarpaci Razor Advanced Class. Being able to offer quality advanced education to our alumni and local salon professionals has always been a priority for the Federico family. As James Federico said,”A license doesn’t earn a living, but an education does.”
Offering this education in a state of the art creative space….well, that is just icing on the cake! Gerard Scarpaci, Master Stylist at ARROJO and co-founder of Hairbrained.me, joined us bright and early and began sketching out his theory on the chalkboard wall.
“Being a cosmetology school for 65 years, the natural progression for us was really to expand and create an advanced educational facility for the Northern California area. “
“As a young stylist, I trained under Gerard Scarpaci at the Sassoon Academy and since then he has always been one of my favorite educators and mentors. It seemed fitting to have him out to help us celebrate this expansion and break it in.” – Adam Federico, Creative Director of Federico Beauty Institute.
Gerard doesn’t teach a “cut” he teaches a technique and salon professionals leave with actual skills that they are able to use behind the chair and translate into revenue.
He ensures stylists understand the hand positioning and dexterity behind the art of using a razor.
Moving on to the hands-on education, stylists put the theory into practice.
Adam helped provide a one-on-one learning atmosphere.
“Having had the opportunity to travel to the ARROJO Studio in NYC several times, I have gained an understanding the ARROJO methodology. I felt it was my duty to bring that back to the stylists in my salon and also surrounding salons. The goal is to elevate our level of craftsmanship and support education not competition.” Adam Federico
“I loved this class. It was really great to learn the differences between the Feather Plier and razors with guards. I have been really scared to try the Plier, but Gerard gave the confidence I needed to take my skills to the next level. He explained technical aspects thoroughly and in a way that was easy to understand ” – Kaitlin R.
“Having been a Federico Student and now an assistant at AJF Salon, I feel so privileged to receive this type of world-class advanced education from such a brilliant and talented artist so close to home.”- Nancy A.
“I think family run businesses are amazing and love the connection and close knit culture the Federico’s have built. It is a place I belong.” – Gerard Scarpaci
Connect with Gerard Scarpaci on Hairbrained.me.
Interested in attending a Federico Advanced class? Contact studentservices@federico.edu.
We are pleased to announce a special one day barbering course with internationally recognized barber, Sid Sottung on March 11, 2013. Federico Advanced is committed to bringing the very best in advanced education to our Alumni and fellow industry professionals.
This class will be held on-site at Federico Beauty Institute on March 11, 2013; 10am- 5pm. Cost is $200 (includes mannequin and lunch) but our Alumni receive a special $50 discount.
Sid Sottung joins us from the United Kingdom as an internationally recognized professional hairdresser and barber. He has over 20 years of experience in the industry working such companies as Vidal Sassoon. His career has taken him through Vidal Sassoon’s globally acclaimed hair salons in New York, Beverly Hills, Los Angeles and Washington D.C. Sid progressed in the field of education and formally taught at the world renowned Vidal Sassoon Advanced Academy of Classic Cutting in Mayfair, London and Santa Monica, CA.
Following his highly enjoyable and successful career at Vidal Sassoon, Sid pursued a dynamic freelance career working backstage at a selection of international fashion shows. He has collaborated with Avant Garde cutting edge photographers in fashion editorial work, crafted hair for television and film productions, while attending to his ever growing celebrity clientele.
Interested in attending this class? Contact Erin Short, Student Services Coordinator, at 916.929.4242 ext 203 or eshort@federico.edu .
Each January we take our students to the International Salon and Spa Expo in sunny Long Beach, California because it gives them valuable insight into the professional beauty industry.
The 2013 International Salon and Spa Expo Long Beach (ISSE Long Beach) continues to be the West Coast’s largest and most influential total beauty event. An energetic crowd of nearly 40,000 beauty professionals from around the world attended the show, produced by the Professional Beauty Association (PBA). PBA’s ISSE concept has evolved beyond the traditional “hair show” in the past years to be the industry’s most complete beauty event relating to hair, nails, cosmetics, esthetics, wellness, massage and advanced education.
Saturday at the show provides an afternoon filled with browsing the booths and networking opportunity.
The ISSE show provides over 300 manufacturers with in- booth demonstrations and National guest artists for students to talk to and ask questions. We often describe the tradeshow experience as “kids in a candy store” to students. It is a paradise for the professional beauty industry.
As the show closed, the students began exploring the city and checked out what Long Beach had to offer in the way of nightlife.
“ I would highly suggest this trip. I feel it was very important to attend during school because I was able to build stronger relationships with my classmates. It opened my eyes to more aspects of the industry that I would love to get into.. Also, we got so much FREE swag!!” – Federico Student
Several of the students expressed interest in meeting a few of the celebrity hairdressers they look up to and watch in educational videos. We arranged an impromptu meet and greet with JoshXO, Douglas McCoy and The Teals.
The girls got to spend 2 hours of quality time with these highly influential hairstyling icons.
Sitting next to celebrity stylists that I look up to was surreal. I watch their youtube videos, read their blogs and admire their incredible work. This whole experience was so much better than I could have ever imagined! – Jenna F.
My favorite part of the trip was meeting The Teals and them inviting me to assist during their class the next day. Not only did I get free hands on education but I got to hang out with this really cool and well known family of hairdressers. The entire experience was overwhelming and amazing! -Ashley M.
Our students definitely started the ISSE Beauty weekend off the right way by networking and attending tons of education. Stay tuned ISSE Day 2 & 3!
Help-Portrait Mission: Founded by Celebrity Photographer Jeremy Cowart, Help-Portrait is a community of photographers coming together across the world to use their photography skills to give back to their local community.
In December, photographers around the world grabbed their cameras, found people in need and took their picture. When the prints are ready, the photographs are delivered. This year, Nicholas Wray, decided it was time for Sacramento, CA to begin participating in Help-Portrait.
Federico Students recently had the opportunity to volunteer their time to the Help-Portrait project. In conjunction with 4 photographers, 1 cinematographer and other volunteers, students helped bring this project to life in the Sacramento area.
Entire families showed up to have their pictures taken and we feel blessed to have been involved in this incredible event. Students performed hair styling and makeup services for participants to help create the transformation displayed in the finished look.
Check out the Behind the Scenes Video: Shot by Curtis Smith of Smith Cinematic and Edited by Nicholas Wray.
Help-Portrait Sacramento 2012 from nicholas wray on Vimeo.
“This was such a rewarding experience for me. I was able to donate my talents to those who are struggling… the power of Beauty is incredible! To not only be able to give back but spend the day with such awesome photographers, made for the best day I can remember in a long time.” Tonya L.
For information regarding the Help-Portrait Project in Sacramento and how you can be involved contact Nicholas Wray. Interested in a career in Cosmetology or Esthetics? Call a Federico Admissions Advisor at 916.418.7223.
Each October, we set aside several days devoted to teaching Federico students the ins and outs of theatrical and prosthetic makeup. Excitement is in the air as our talented educators roll giant carts filled to the brim of prosthetics, spirit gum, liquid latex, Kryolan Aqua Colors, etc. into the classroom.
With the certification students receive at Federico from the classes, they are eligible to apply for the MAC Pro Card.
The last two years, FBI students have been asked to transform the ghouls and goblins of Corbett’s House of Horror.
Being on-site at the haunted house and working in a real world situation was exciting because I realized I have learned so much at Federico. I am ready to take on the industry!! – Heather G.
It was a World Series Halloween celebration with Good Day Sacramento! Students made over fans from both teams in this spirited segment.
Fox 40 invited our students to show off their skills on-air featuring a zombie and pin up look.
The fun culminates on Halloween, when students are encouraged to get creative and dress up.
The entire season of Halloween is geared towards the ultra creative side of our students. Giving them the ability to gain experience and network within our community makes the hectic schedule well worth it!
If you would like to experience a “Federico Halloween” as a cosmetology or esthetics student, contact an admissions advisor at (916) 418-7223.
October is always an exciting month at Federico Beauty Institute because our students are learning to do theatrical and prosthetic makeup. This year students were invited to makeover all the actors at Corbett’s House of Horror- Zombie Land.
Each Friday, Saturday and Sunday in October, Federico Students are donating their time and talents to help create the zombies that will be scaring patrons this Halloween Season.
Guests of the haunt are issued a laser tag gun and travel from room to room in this zombie maze after what is surely the Zombie Apocalypse.
I really enjoyed the hands on training and application work with the prosthetics. I think by volunteering at the haunted maze, I picked up a ton of new tricks for working with liquid latex and prosthetics. The haunt volunteers are all so passionate and excited to be acting in the production. Their enthusiasm is infectious! – Ashley M.
The fast pace of working on live models with a production call time made me realize that I need to hustle and work smart. I think it really pushed me to be 10x better. – Alice A.
I had such a fabulous time! Events like this make me really grateful I chose to attend Federico Beauty Institute. So many opportunities are opened up to students here. -Vanessa T.
We think they are doing an incredible job! Check out the finished actors in “Zombie Land” at 5400 Date Ave, Sacramento CA 95841. For more information, visit www.SacramentoHaunt.com .
We challenged our students to record short videos (2-3 minutes) that taught viewers how to create today’s most popular hair and makeup looks. The goal was to be creative, keep it short, and have fun!
Once the entries were uploaded our celebrity judging panel {see below} reviewed the videos and scored them accordingly. The panel selected the Top 5 videos for public voting.
For two weeks, friends and family had the opportunity to vote for their favorite video with the winner receiving $1,000 cash. The competition was fierce and a mere 35 votes separated first and second place.
We sat down with winner, Erica Lee, to find out her thoughts on the Federico Beauty Institute How-To Video Contest.
This was my very first video ever. When they announced the contest in homeroom I panicked a bit. I had never made a video before, but I knew I didn’t have any excuses to not try. Knowing zero about photo editing, it was important that I get the video in one shot. I just put myself out there and never dreamed I would win.
It was insane! I didn’t have as many Facebook friends as my fellow finalists so I really needed to expand my friend base and find a way to reach a larger audience.
I started by sharing the contest links on the Facebook pages of industry leaders like Hairbrained, Modern Salon, Davines, etc.
I created fun pop culture pictures with sayings about voting for me. Then I would tag friends and the images would show up in their feed.
I actually ended up getting requests with specific themes and celebrities.
I tried to keep them really fun and engaging, but also convey the point of voting. The response was really incredible. Though, my brother wasn’t impressed I kept tagging him in pictures of hot guys. That is what family is for, right?!
I really had to dig in and learn to use Facebook. Something that I used to post a random political cartoon or picture on became a serious tool for promotion. I realized the power of marketing yourself on Facebook. Creating an event for voting and then inviting friends helped.. it really was such a huge learning experience.
Months ago, I attended a men’s cutting class at Cosmoprof, I reached out to the educator on Facebook and asked if he would take a look at my video and consider voting. He messaged me back and asked me to call him. It is still really early and we are talking, but I have been given the opportunity to go to Brentwood and film tutorials for a new company. The whole thing is very exciting. I feel like my perspective of the industry is rapidly changing!
It is going to be an awesome down payment on my student loans!
Interested in attending Federico Beauty Institute and becoming a part of this incredible industry? Call an admissions representative at 916.418.7223
We were honored and delighted to host Sally Rogerson at Federico Beauty Institute on Tuesday, August 7, 2012 from 3:30pm- 5:30pm. Both day and evening programs were invited to attend and Sally had a packed house during her education. She spent 2 hours speaking about her start in the industry, time at Vidal Sassoon, the art of consultation and gave a technical presentation.
Her visit was particularly timely as our students are gearing up to head to London, England in October for the next Pivot Point International Study Abroad Trip. Sally chatted with trip goers about the Alternative Hair Show and her favorite places to hang out in the city.
The response received after her presentation was overwhelming and instead of us telling you how awesome the students thought she was… We thought we would let them!
Sally has been my favorite presenter the entire time I have been here. She was engaging, witty, and educational. We need more strong female speakers in our industry, dominated by women. – Erica L.
I loved her attitude and expertise. She knew how to answer our questions. She made sure she showed the cut at every angle so everyone was able to see what she was doing. Overall amazing experience! It makes me want to pursue this career even more now! – FBI Student
Extremely outgoing and amazing personality! Would love to have her back again!!- Dayna H.
Sally kept me interested and was truly inspirational. I understood everything she was explaining and it made me want to go out and better myself. Loved her & her shoes!!! – Bria M.
I got the motivation I needed to remember why I am in the beauty industry. She truly inspired me! – Tonya L.
Her high energy kept me interested the whole time. She was excited to be here and we were super excited to watch her! – Bekie
She was pretty awesome. I loved the cut she did on Maria and she was excellent at explaining each step. I would LOVE to take a class from her! – Tabitha K.
I love the fact that she had such an amazing background and really knew her stuff. I especially loved that she encouraged questions and gave such fabulous pointers on the straight line cute. – Natalia T.
Are you interested in beginning a new career in the beauty industry? Contact an admissions advisor at 916.418. 7223, today!
