Advanced Education Overload!

This weekend our students had the opportunity to attend Cosmoprof’s annual Spring Style show in San Jose, CA. The two day show had over 80 exhibitors in attendance. Our students had the chance to attend over 70 advanced education classes and live demos. A few of our students even had the chance to be live models.

federico beauty institute

The show kicked off Sunday morning at 9am. Industry professionals & students waited in line to get first pick of the class seats. Classes ranged from waxing techniques to balayage application demos. Barbers were out in full force as well. This year, there was a stage dedicated specifically to barbering techniques and trends. We caught up with one of our favorite industry professionals, Dave Diggs, at the Andis booth and even got to watch him demo an undercut on one of our students, Nancy D.

spring atyle show

spring style show
Undercut on Nancy D. by Dave Diggs

Another new addition to the trade show this year was the “Connect Lounge” where they held platform artist meet and greets, along with photo ops. During the two day event, attendees were able to write on the wall about what inspires them. It reminded us of our inspire hallway at Federico Beauty Institute. By the end of the day on Monday, the wall was filled with quotes, hashtags and attendee names.

spring style show

spring style show
Student Brittney B. with platform artist Larisa Love

With maps and class schedules in hand, our students could be spotted in classes, at vendor booths, in line for the value center and everywhere in between! We even ran into a few Federico Alumni who were doing demos on live models.

spring style show
Federico Alumni Heather G. prepping her model

From advanced education to product knowledge to meeting industry professionals, the Spring Style Show was filled with memorable moments and advice that our students will never forget. After a fun filled weekend, they showed up bright and early Tuesday morning, ready to take all that they had learned and apply it in their school life. We look forward to next years show and we are excited to see what they will come up with next.

spring style show

Monday tHairapy

AJF and Federico Advanced put on another successful tHairapy event at Federico Beauty Institute on Monday the 4th. The event was open to current students as well as beauty professionals and was held in our beautiful foyer area.




We had guest artist Jason P. Hunt presenting with our Creative Director, Adam Federico, and AJF academy stylists Thu V., Andy B., and Caitlin S. Jason, who works with the POP Academy out of Romania and is Sassoon trained, was more than eager to make the trip out to Sacramento and be a part of this event.




Although the event didn’t start until 6pm, the day started bright and early for the stylists and their models. Jason cut and styled two models, while each AJF academy stylist and Adam worked on their own models before the show.



Siouxsie, also from AJF academy, did an amazing editorial look with embroidery and braids. Our Federico student ambassadors, Joel M., and Ebony R., even got the chance to join in on the fun. They did color application on one of the models and even assisted Siouxsie with the editorial look.




Once the event kicked off, the stylists got the chance to showcase their hard work to almost sixty people that were in attendance. Adam and Jason both cut live on stage. Once the show was over, salon professionals and students were able to see the models finished looks up close and ask questions. Our first tHairapy event of 2016 was amazing and we cant wait to see what else AJF and Federico Advanced have in store for us.



The Hair Doc is in…

Last week Federico Beauty Institute had the honor of hosting a segment with the Hair Doctor from GoodDay Sacramento. She teamed up with creators of the Kevin Murphy Color.ME line to challenge a handful of our cosmetology students to a competition that would be aired live on GoodDay Sacramento. What was the challenge you ask? The students would need to formulate their own colors based off of a photo of their choice. The catch? The students had no previous education or experience with the new color line being used. The Hair Doc picked four of our top students for the challenge.

hair doc visits federicobeautyinstitute
Team 3 before color

See the before looks here

On the morning of the competition our students arrived at school at 5am to prep their models and color formulas. Van T. was the leader of Team 1. Her model wanted a mermaid inspired look consisting of multiple color combinations and fading techniques. Team 2, led by Joel M., had a fire inspired color in mind. Team 3 and 4 both decided to go with more natural highlight colors for their models. Team 3 leader, Marissa P., had to first remove red tones from her models hair while Team 4’s leader, Cristal Z., decided to hand paint highlights using a balayage technique on her models virgin hair.

hair doc visits federicobeautyinstitute
Team 1 Before and After


hair doc visits federicobeautyinstitute
Team 4 Before and After

After almost 5 hours of prepping, formulating, applying, processing and styling, the teams were ready for the big reveal. Adam Federico and Lucas from Beauty Solutions joined the Hair Doc & Courtney Dempsey from Good Day Sacramento to judge the finalized looks. After much deliberation, they crowned a winner. Team 4 took third place with their natural balayage look and Team 1’s high fashion mermaid look took second place. First place went to Student Ambassador, Joel M. on Team 2 for his Fire inspired look.

See the finalized looks here

It was great to have the Hair Doctor in to assist students with their color creations. We welcome her back anytime to challenge our talented students on their skills.

Sacramento Fashion Week 2016: Emerging Next

Sacramento Fashion Week

For the second year, We had the honor of hosting the Sacramento Fashion Week: Emerging Next show. For the event,  Federico Beauty Institute closes the floor off from clients and let designers, models, and artists take over to transform our space. Duane Ram, the producer of Sac Fashion Week,  continually goes above and beyond to curate an amazing show. There were seven amazing local designers showcasing work, two of which were Federico alumni, bringing this show even closer to our hearts. We love the opportunity to watch our graduates grow and explore their talents.

federico beauty institute

Reisie, a Federico graduate of both Cosmo and Barber programs, returned to showcase her line, Zenzele Nuru, a stunning 1940’s Hollywood glam inspired collection that she completely hand crocheted. Hagen Valencia, a Barber grad as well, created a men’s wear line that was edgy yet wearable with impeccable tailoring.

Hagen Valencia
Hagen Valencia Collection

Besides our grads, there were several other fantastic designers. Angelina Martin, who had been involved in last year’s show, presented her women’s collection based on her vibrant hand printed fabrics. Stunning and sexy evening gowns by Jose Rual Rosales featured strong hourglass silhouettes and clear plastic cutouts, while Christy Jahlea Jahlou showed off her over-the-top Mardi Gras inspired back pieces. Amal Iqbal presented a beautiful spring collection with clean lines and strong shapes.

Daysha 1

Esther Romos returned for hosting duties and looked as glamorous as ever with her hair being done by one of our students. Missy O’Daniel and Jasmine Cardenas once again led the hair and makeup team. Our students, under their guidance, did an awesome job of bringing the designers looks together into a cohesive collection.

federico beauty institutefederico beauty institute

Daysha F. and Alex C., two of our part time estheticians, helped create stunning and colorful makeup looks for Angelina’s collection. They also created fun carnival looks along with full time esthetician Morgan B. for Christy Jahlea Jahlou. The hair team for Christy was led by Anupam S., a cosmetology student.

IMG_1506 IMG_1504


federico beauty institute

The team for Kirsi Sasso, led by cosmetology student Joel M., created fun, wood elf inspired hair bringing out the playful nature of her clothes, gathering flowers from outside the building to complete the looks.

federico beauty institute

Marissa P. led a group that created beautiful vintage Hollywood curls for Zenzele Nuru.

federico beauty institute


Of course, the night would not have been nearly as amazing if it hadn’t been for the team of students that stepped up and helped with setup and take down of the day. They were led by Student Ambassador Karryn S.

federico beauty institute

Thank you everyone for your amazing work!

Federico Makeover Challenge

Federico Beauty Institute
The Red Team after photo

This week the entire school participated in a makeover challenge. The twelve teams of students had two days to give a color, cut, and style makeover to two models from their team. It was a rare opportunity for students of all levels to come together and show off their creative side.

Red Team before photo

For the first day of the challenge, students worked on their color creations under the guide of the amazing Karl San Luis of Goldwell. Working mainly with Elumen, the looks ranged from subtle enhancements to more natural looks, full color corrections, from one process grey coverage to long blue-green mermaid hair.

Bronze Before
The Bronze Team before on model 1
Bronze after
The Bronze Team after on model 1

On day two, the students were working with the always entertaining Joey Foglio of Schwartzkopf Professional to perfect the cut and styling of their looks.

They worked on undercuts and bobs, long layers and men’s looks. Once the cuts were finished the students were able to hone their editorial skills a bit more and style the looks out for the stage presentation.

Once everyone was finished they all gathered in the theater and presented what they had done, the feel they were going for and what formulations they had used.

Bronze before
The Bronze Team before on model 2
Bronze after m
The Bronze Team after on model 2

After much deliberation, the faculty was able to choose a winner. It was a tough call, since everyone had worked so hard and done such amazing work, but when it was all said and done, the Purple team out shined the competition.

Purple 2
Purple Team before on model 1
Purple 1
Purple Team before on model 2
Purple after
Purple Team after

Great work everyone!

Sacramento Fashion Week 2016 Opening

Federico Fashion WeekThis Sunday marked the launch of Sacramento Fashion Week. This year is the 10th anniversary of Sacramento Fashion Week and they kicked everything off with a press preview party and boutique show at the Sacramento Auto Museum.

Sacramento Fashion Week

Sacramento Fashion Week

This year’s boutique show featured several local favorites, including Identity Boutique, Krazy Mary’s and Retrospective Vintage.  There was also a sneak peek into the Spring/Summer and Fall/Winter Designers.  There were several familiar faces, Theresa Truong and Tyniece Hall, from last year’s Emerging Next Showcase that our students were excited to be working with again.


Once again Missy O’Daniel and Jasmine Cardenas setup up a great opening night to kick off the week of events. With Goldwell and Sidney Le Beauty sponsoring this year our students were able to produce flawless looks.

Sacramento Fashion Week

Luckily we were able to stay for the show and watch all of our hard work shine on the runway.

JanyNicole Stehman

The next day was the Fashion Forum hosted by The Art Institute of California in Natomas. JanyNicole Stehman, our Student Services Coordinator joined the panel discussion along with other noted Fashion Industry professionals to speak on the crossover between the Beauty and Fashion worlds.


Capping off the opening festivities was a Hair and Makeup Trends Workshop with Missy O’Daniel of Allure Salon and Spa and Jasmine Cardenas Makeup. Their team demonstrated upcoming looks for the 2016 season while Missy went over how to break into doing Session Work.


The first three days of Fashion Week were great, but the best is yet to come.