VisionCAST 2015

By JanyNicole Stehman

Over the holidays the students divided into groups and did a creative editorial photo-shoot competition we dubbed VisionCAST 2015. They were able to decide what they felt the upcoming hair and makeup trends would be, style their group members to reflect those trends and post the images online. Winners were picked by one final shot posted to their Instagram. Picking the winners proved to be incredibly difficult. We laughed, we cried, drank too much coffee and we were finally able to decide on the two best images.

Boyakete Inai-The winning AM image

Boyakete Inai-The winning AM image

“Boyakete Inai”

The winning AM look had a Japanese theme with inspiration from the 80’s punk scene and the movies Tron, Blade Runner, and a dash of Grease.  It was edgy looks with bright pops of color to offset all of the dark overtones.

Models Jeff P., Colby T., Erin D., Deia F.

Makeup by April L.

Hair by Sonya M., Keith Z., Sophia A., Nato N., Zak M.

Colby T, Deia F, Erin D, Jeff P Erin D Erin DClockwise from upper left- Jeff P, Keith Z, Nato N, Sonya M, Zak M, Erin D, Deia F, Colby T, April L, Sophia A Erin D Jeff PColby TDeia F










Deia and Erin with Makeup Artist April L

Deia F Deia F










Don’t go Chasing 90’’s Girl Groups- The winning PM image

Don’t go Chasing 90’’s Girl Groups- The winning PM image


“Don’t go Chasing 90’’s Girl Groups”

The winning PM look was for winter 2015 and based on 90’s girl groups, such as TLC and Spice Girls. It was playful with plenty of attitude.

Model Lianna F., Theresa P., Amanda I., Barbara G.

Hair and Makeup by Maira T., Angie V., Brenda P., Celina B., Berit B.

Photo’s by Berit B.

From left- Lianna F, Theresa P, Amanda I, Barbara G

Winter, Spring, Summer, and Fall 2015 Models from left- Lianna F, Theresa P, Amanda I, Barbara G



 Barbara G    Amanda I  Theresa P and Amanda I

Everyone did such an amazing job and this was an incredibly difficult decision. Congratulations everyone on doing fantastic work!


by Tera Thorne

We all want to feel passion for what we do, but no one really tells us how to go about finding it.

Steve Jobs, the co-founder of Apple computers, once said

“The only way to do great work is to love what you do… Don’t settle.”

While that sounds great, he assumes that we all know what we are passionate about and that the only thing lacking is the courage to move towards it, which is not always the case.

On the flip side, Mike Rowe, the host of Dirty Job says

“I do not ‘follow my passion.’  I bring it with me.  I believe that any job can be done with passion and enthusiasm.”

His philosophy follows a bit of a fake it til you make it mentality. If you have passion for everything you do, you’ll do great work, regardless of what you’re doing.  These two opposing ideas are both good approaches to life, one asks you to go out into the world and find your passion while the other states that passion is an attitude that can be applied to everything that we do.

But where does the passion come from?

David A., an alumni of our new barbering program, was able to find a passion that he didn’t realize he even had. Growing up his mother was a hairdresser and hair was so much a part of his upbringing that he didn’t really appreciate the skill it required.  It wasn’t until he enrolled in the barber program that he realized that he had a love for the field.  It was through exposure, continual effort, and the advancement of his skills that helped him realize the potential within himself and the industry as a whole.

David A. Graduation

David A. with Miss Trish



Yvette G., a recent cosmetology student said that she believes passion is something you are born with.  “At one point I thought I could grow to become passionate about something but now, I don’t think that’s the case.”  She doesn’t think it’s possible for someone to be enthusiastic about a job when they don’t want to be there.  “Every day you can tell yourself that you’re going to do the best job you can but that doesn’t mean you’re passionate about it.”

What is passion exactly?

Ms. Kellie, one of our esthetics educators, had a theory about what passion meant and where it came from.

“I believe passion is a strong and intense feeling that comes from within.  Whether it be intense love, enthusiasm, joy, etc. the key word is intense.  I think everyone is born with the ability to find passion but some of us have to work at it more than others.  I think we owe it to ourselves to constantly seek and try new things while at the same time recognizing how what we do makes us feel. … It has taken years of practice to be able to recognize what that feeling is.”

There really is no one specific way to have passion.  Passion is a feeling that can be cultivated through our choices.  On one hand, passion grows through developing skills and pushing boundaries, which is an external action.  On the other hand, passion can be a deep burning desire to do an exceptional job no matter what it is, which is more of an internal process.  Maybe Mike Rowe and Steve Jobs were just talking about opposites ends of the same spectrum and it’s up to each one of us to figure out where our passion originates.

We will never have a definitive answer to where passion comes from but exploring the topic deeper does give one hope that we are capable of not only finding passion, but creating it too.  Passion is something that originates from within, it’s an attitude that is fueled through engagement, but can only be realized through effort.  Passion has to be cultivated over time because it’s nourished in the heart but is only realized through our actions.  Whether you were born knowing or discovered it along the way, passion will come and go but it’s the hard work that keeps the fire burning.

Real Weddings, Real Happi

By JanyNicole Stehman

Real Weddings Cover

Esthetics student Happi Y. recently won the Garden Party Cover Model contest for Real Weddings Magazine. She was one of three finalists to be showcased in the current issue and her solo work will be on the cover of the February issue. The shoot to decide the final winner took 13 hours, during which Happi had to do around 15 makeup changes on her model.

      The 3 finalistsHappi's Model



Happi has been doing makeup for 3 years and her brand is fittingly called Happily Beautiful. She finds getting to be a part of her clients’ special day to be incredibly rewarding. She works with her clients for almost an entire year leading up to their wedding, and truly feels that by the time the big day rolls around, they’ve become more friends than client and service provider.

Congratulations Happi! Keep up the amazing work.

Check out her feature at

The Underground Revolution

By JanyNicole Stehman

Andy 1

On November 17th 2014 8 finalists all gathered in Las Vegas to compete in Underground Revolution’s Men’s Haircutting Championships hosted by Peter Anthony.  Andy Bates, Senior Stylist at AJFsalon and part time teacher here at Federico,  was one of those 8. Finalists competed to place in one of three categories, Best Over All, Best Technique/Execution, and Best Picture. Andy was able to take second place at the event, winning the Best Execution and Technique category.

His model presented a few unique challenges. He had a lumpy parietal ridge with a flat occipital and a deep receding hairline at his temples.

Andy 2

The model wanted to keep his length but felt his previous look was too moppy, so Andy went for a mod/brit rock look with structure within the shape and soft edges. The end result had a Bob Dylan meets Daryl Dixon vibe to it.

Andy 3

Congratulations Andy on an Amazing job!

The Thin Line between Love and Respect

by Tera Thorne

In the service industry it can be incredibly difficult to walk the line between providing excellent customer service and just being taken advantage of.  Especially when first starting out. We tend to bend to the will of our clients because we need them to pay the bills.  Finding the perfect balance can be difficult.  You need to respect your clients while somehow ensuring that they will respect you.  So, here are a few tips on how to get your clients to both love AND respect you.



You can’t enforce your boundaries if you don’t know what they are.  Create policies that protect your time and money.  Policies addressing late arrivals, cancellations, no shows, and insufficient funds all ensure that your client will respect your time and your business.  Make sure your policies are fair enough that you feel comfortable enforcing them.



Posting your policies will clarify your boundaries but explaining your policies to your clients will help them understand how their behaviors directly affect your business.  Most clients will respect your policies and your time more if they understand the reasons why.  This same approach can also increase your sales and client loyalty.  The more educated a client is, the more empowered they feel in the relationship.



Consistency defines your business. Established businesses are successful because the client knows exactly what to expect when they walk through the door.  Time and money are too valuable to gamble on whether or not you’re going to receive good customer service or not.  This idea applies to all aspects of your business including your policies.  If a client knows you and you don’t enforce your policies, there is nothing stopping them from taking advantage of you.



Studies show that it costs 5-7 times more to gain a new client versus keeping a current one.  Communicating your appreciation of their continued patronage can be done in a number of ways that are easy and of little to no cost.  Simple gestures such as sending out birthday cards or making follow up calls after services can speak volumes about how much you value your clients.


Make yourself standout by turning your basic services into luxury ones.  If they came in for a cut and color, offer a free makeup touch up. If makeup is not your forte try offering a conditioning treatment or a neck and shoulder massage while their color processes.  These small offerings show your clients that you appreciate them and are willing to give them a little something extra for their time and loyalty.  Chances are they will return the favor by tipping you better and you will recoup your losses.  To be safe you can build the added cost into your service pricing.



If you have the time and availability, be open to helping your client out under special circumstances.  We create our business hours for a reason but a client who knows you will sacrifice a little bit for them will repay you in the long run.  Whether it be in returned clientele or word of mouth advertising, you can expect a great reward in return.



Have you ever heard the saying “Familiarity breeds contempt”?  It means that when something becomes familiar to us, we no longer value it or respect it as much as we originally did.  The same thing goes for your client.  When you start planning vacations together or the conversations start to get too personal, you blur the lines between “stylist” and “friend” which can cause strain in the relationship.  Friendships frequently come with exceptions and expectations which are counterproductive to building a solid working relationship.  Keep it simple and keep it professional while remaining friendly.  Your client will thank you for it in the long run.

Halloween Round-Up

By JanyNicole Stehman

It’s the 31st and the official end of our month-long  Halloween activities at Federico. October lets us explore a different side of the beauty industry than what we see in the normal day to day. We go from the everyday to full fantasy. The students get to do everything from dolls and ice queens to gore and the undead.

Students had the opportunity to do FX makeup for Corbett’s Grindhouse of Horror in Roseville every weekend this month transforming their staff into zombies and ghouls.



Several students were also able to work with GoodDay Sacramento to create last minute costumes for kids and adults. GoodDay  covered Sugar skull makeup, broken dolls, a fast and easy ninja costume, Maleficent, Elsa, killer clowns and many more in a 3 part special.


Filming happened at the crack of dawn, but the hard work paid off, Mark S. Allen was so impressed with the transformations that he had students turn him into Joan Rivers on Halloween morning.

Check out the videos below for all of the footage!