Federico + Help Portraits 2015

Help Portraits Sacramento

2015 marks Federico’s second year working with the River City Food Bank and Help Portraits, to provide framed holiday portraits for those who wouldn’t normally have access to professional photography. Help Portraits is an organization that was created in 2008 to “empower photographers, hairstylists and makeup artists to use their skills, tools and expertise to give back to their local community.” Our Cosmetology, Barber, and Esthetics students got to provide hairstyling and makeup services as well as haircuts for dozens of members of our community.

Help Portraits

Ms. Ro, our Cosmetology instructor working the event said, “It was an eye opening and humbling experience. There was something very gratifying about what we were able to do for them.” Along with providing hair and makeup, our students also contributed to the clothing drive that the food bank had done, allowing people the chance to get warm winter coats and fun holiday outfits.

Student Anu S. said, “It was nice to give back and get to hear everyone’s heartwarming stories. Seeing everyone’s cheerful faces after we made them over and being able to provide a little joy for others this time of year was fantastic.”

Help Portraits Federico

Student Derriana G. stated, “It was interesting, awesome, and warming for the soul!” We can’t wait until next December when we get to do it again!

Federico Beauty Institute

Federico Beauty Institute

Staff Spotlight: Katie Max

Katie Max

JNS: KATIE! Thank you so much for speaking with me today! Let’s get down to the nitty gritty. What made you want to work for Federico and what is your official position here?

KM: When I started working for Federico, I got a job in the Café, so in all honesty I was just looking for a job.  I moved from the café over to the bookstore, then spa coordinator, then reception manager and now I am the Client Services Manager which means I manage the Beauty Boutique and Reception desk.  I just enjoy everyone that I work with, the students and being able to grow with this company, I have never wanted to leave. It will be 6 years in June.

Federico Beauty Institute Halloween

JNS: That’s fantastic. I feel like so many of our employees have grown with the company, I love that you can stay here and still evolve.  What were you doing in your career before coming to Federico?

KM: Just being a normal 25 year old, living with 3 other people, having no money, trying to figure out the big questions of life!

Federico Beauty Institute Halloween

JNS:  Do you have any advice for students that are just starting out on how to make their time here better?

KM:  Make sure you read the time clock! That thing is the devil and it’s crucial to success here!

Courtesy of Dinkyhim Instagram

JNS:  Ah yes, the time clock struggle is real. Favorite beauty industry related blog or Instagram?

KM:  Dinkyhim! He’s the flyest dog on the block! Dinky all day! Oh wait….beauty related….

JNS: Haha, there’s some fashion and beauty posts there! How about 5 things you can’t live without?

KM: Easy:  Bearded Men, Beer, Liquid Eyeliner, Family and Friends, My right foot.

Federico Front Desk

JNS: Do you have any future projects you are excited for in school or out of?

KM:  I get to go to Disneyland next year with my mom and my Sister is visiting in May with my adorable 2 year old twin nieces! They will be a project all on their own!

JNS: One last question! Do you have any interesting facts about yourself or interesting skills or hobbies?

KM: I give amazing high fives. Always look at the elbow!

Federico Beauty Institute Halloween

The Children’s Hour Event

Federico Beauty Institute

Once again our Outreach Manager, Ms. Kay, has set up a fantastic event for our students to be a part of. The Children’s Hour is a 1934 stage play written by Lillian Hellman, being put on by Del Campo High School. The play takes place in the 1940’s and is set in a girls’ boarding school. We brought our Barbers, Cosmetologists, and Estheticians on set to provide hair and makeup for the incredible cast provided by Del Campo High School.

Federico Beauty Institute

It was so great to see all three programs teaming up and working together to get things done. Even the barbers were getting in on some styling, something they don’t usually get to have a lot of practice with when seeing clients at the school.

Federico Beauty InstituteBarber student, Mikey F., was quoted at the event, “My curls were ill. I was able to bang out a full iron set in no time. It was rad getting to do something a little different than the usual barber work.”

The Childrens Hour

One of the main challenges our students faced while working on set was trying to get a large group of modern teenagers to believably pass as youths from the 1940’s. Thankfully they did their homework and nailed the era with liberty rolls and soft feminine makeup reminiscent of the time.

Federico Beauty Institute

With 6 nights of shows, there was worry that we wouldn’t be able to keep the looks consistent from night to night with a totally different crew each time, but a little team work and organization has kept that from being an issue. So far the cast has looked amazing each show and seeing the excitement on their faces and watching the audience become absorbed in the plot has made it such a rewarding experience. Federico Beauty Institute

Good work crew!

Neoteric with AJF Academy at Federico Advanced

AJF Academy Neoteric

This weekend we had the pleasure of holding the first ever Neoteric class by Adam Federico and AJF Academy. Neoteric (meaning the New Modern) incorporates modern looks with classic foundations while working with the organic movement and texture of the hair.

Adam Federico

The morning started out with a live model demo by Adam featuring modern edge on a classic cropped shape. Adam stressed the importance of including disconnection that still blended with the cut.

AJF Academy Nicholas Wray

This sold out session included stylists with a wide array of experience, so it was interesting to see how the various skill levels approached the techniques taught in Neoteric. When it was time to move on to the hands on portion, the attendees were tasked with creating a graduated bob while using both shears and a plier razor. Many of them had little to no experience with plier razors, so it was impressive to watch them dive in and successfully execute the cut while mastering a new tool.

AJF Academy Nicholas Wray

They used the razor to undercut the bob, then switched back and forth between the razor and shears to execute a square shaped bob with rounded fringe. When it was all said and done, all twelve students walked away from the class with a fantastic cut.

AJF Academy Nicholas Wray

We finished out the class by drawing the winner of the ZGAT Academy + Federico Advanced giveaway. There were a ton of names to choose from, over 200 entries were accumulated over the year, and we were so pleased to announce that Nick Shockey, of Mosaic Salon right here in Sacramento, was the winner of the round trip airfare and 5 day cutting course with ZGAT in Croatia.  Congratulations Nick!

Winter-Proof Your Body


As Californians, we’ve grown accustomed to the luxury of never having seasons. So it’s to be expected that when winter actually happens, we’re all at a bit of a loss as to how to deal.

I don’t know about you, but when I try to blink, my eyelids feel like they’re about to crack and fall off my face, my hands are dry and ashy, much like the Sahara and if you so much as look at my hair it will cry and crack off. It feels like a decade since we’ve experienced a winter this cold and dry, so it’s needless to say that every part of me is needing a little TLC.  I sat down with a few of our experts to finds out their tips and tricks to keep your skin and hair happy in these harsh conditions.

(actual photo of authors hands)
(actual photo of authors hands)

Ms. Jasmin, our new esthetics instructor, stresses the importance of moisturizing. Get a quality lip balm, such as the Image ORMEDIC Balancing Lip Enhancement Complex, that will help keep your lips hydrated and stop cracking.

Image Skincare

It’s also important to invest in a good body butter. If you do not want to purchase a body butter, which can be fairly pricey, you can always grab a jar of organic coconut oil at your local grocery store. The coconut oil is good for hair, face and skin; providing full body hydration. Ms. Jasmin also stresses the importance of exfoliating twice a week. You need to take off the top layer of dead, dry skin for your moisturizers to fully penetrate deeper.

Baxter at Federico Beauty Institute

For men’s skincare, our barber instructor, Mr. E. recommends monthly luxury shaves and bi weekly facials. Luxury shaves help exfoliate the skin while also providing a hydrating mask to help restore moisture. The Baxter Facial Scrub is also a great way to keep your face exfoliated and fresh if you don’t have the time to come in for a full shave.

Newsha at Federico Beauty Institute

Mr. Doug, our Cosmetology floor instructor, recommends shampooing less this time of year. This will help reduce dryness and static frizz. Switch to a heavier conditioner, like the NEWSHA Deep Treatment Masque with Shea Butter, to lock in as much moisture as possible.

Davines OI

Ms. Carrie, another of our Cosmetology instructors, recommends scientific brushing paired with Davines Oi All-in-One Milk. A rigorous scientific brushing helps stimulate blood flow to the scalp and distribute natural oils through the hair follicle.

For men, Mr. E. also recommends a monthly scalp treatment to encourage a healthy scalp. The cold winter air makes us more inclined to wear hats which hinders scalp health.

Whatever route you choose to go, the key for happy hair and skin is water, so make sure to increase your water intake dramatically, and if that doesn’t work, try moving to a more humid climate, because I don’t know about you, but I’m over looking like I stuck my finger in an electrical socket.

Student Spotlight: Julia C. Esthetics Student

Federico Esthetics

STUDENT SPOTLIGHT: Julia C. Instagram: @julia_damian

By: JanyNicole Stehman

Julia is a current Esthetics student and Student Ambassador as well as the former Alumni Services Coordinator here at Federico Beauty Institute. We sat down to chat about how she’s enjoying her journey here.

Federico Beauty Institute

JNS: How big is the difference between working here and being a student here?

JC: It’s definitely interesting being on the other side and seeing what the students experience daily! After working in the office for almost three years I thought I knew everything about this place but I am learning as I go along that that’s not the case.

Federico Beauty Institute

JNS: What’s your favorite thing you’ve learned so far as an Esthetician?

JC: Waxing is by far my favorite! I love being able to see the immediate difference! Plus ripping out people’s hair is pretty badass.  Wait, can I say that?!?

Federico Beauty Institute

JNS: Haha, I think so? We will find out! Has it been a strange adjustment?

JC: The only part I struggle with is parking in the employee parking lot instead of the student lot, and clocking out for an employee lunch out of habit! Lol

Federico Beauty Institute

JNS: Do you have any insider tips on how to get the most out of your time at Federico?

JC: Listening is key! I love the quote from Stephen R. Covey, in ‘ The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change’ “Most people do not listen with the intent to understand; they listen with the intent to reply.” I feel like that’s something we all need to learn.  Also be sure to soak up every second of your first and second phases. The majority of your theory is during those phases and its sooooo much information that will help you during your remaining phases as well as in the real world.

Federico Advanced Justin Dillaha

JNS: What’s your favorite product for yourself or your clients?

JC: The whole Bioelements product line is awesome! You are able to mix and match and add certain additives to fit the clients exact needs. It really helps make clients feel special.

Making Strides

JNS: Do you have a favorite beauty related Instagram?

JC: @tandylashesbyjannie! Why, you ask? Because she’s a Federico Beauty Institute alumni and she does AMAZING lashes!

JNS: I love the Federico alumni love! What you like the most about being at Federico?

JC: The people! Students, staff, clients… all of them make everyday here memorable. I love my #federicofamily.

Federico Beauty Institute

JNS: I’m stealing that hashtag for our Instagram, just a heads up. What are you planning on doing after graduation?

JC: I plan on coming back to enroll in the Barber program!

JNS: Yessssss. You can never leave! Thank you so much for chatting with me!

Good Day Sacramento Federico Beauty Institute