A personal message from Joseph Federico.

Recently, I became a proud parent. I was doubly blessed with twins: a boy and a girl. Becoming a parent for the first time I was flooded with fears, thoughts, and dreams for my children. Don’t worry I am not going to start to wax poetic about life and children, far better writers  than myself have devoted oodles and oodles of verse and prose to the subject. Instead, I want to speak of one subject in particular– longevity.

Being part of the third generation in a family business, it made me think what is Federico going to look like when my newborns become adults? Are they going to want to follow me into the family business? This industry was never forced onto me or brothers. Our parents gave us the freedom to make up our own minds, and I too want to give that option to my children. The question then becomes how will Federico weather the storms of uncertainty the future is bound to bring? In an industry that is constantly reinventing itself, how will we at Federico ensure that we remain at the forefront of these changes?

The answer that I keep coming back to is RIC (Respect Inspire Create). RIC is the essence of what we hold dear at Federico. Some may call it our guiding principles. Everything we set out to do within these four walls is an offshoot of RIC.

RIC is about respecting the craft, honing our skills, and showing up every day to do what we do. RIC is being so inspired that inspiration becomes naturally contagious to all those around you. And lastly, RIC is about creating. This goes far the simple artistic definition. It is about creating a community. It is about elevating everyone by giving back, by teaching and by expanding horizons.

I feel that if we commit ourselves to these basic principles that our reach will exceed our grasp. Federico will continue to not only strive but flourish for years to come so that my children and my brother’s children will have that choice to participate in our family passion.

Thank you for reading this.

Joseph Federico

Foil Boot Camp

4 pm on a Wednesday in the Advanced Training room…

Ms. Carrie has a small group of students for a class she likes to call Foil Boot Camp. The class revisits concepts that they learned in color class, but is designed to strengthen the student’s dexterity and proper foil placement.  She reminds them that, “Tension is the key. You have to have tension, if you want correct placement.”

The students work diligently on their doll heads applying shaving cream and folding the edges of the foil back on itself to ensure there are no leaks. Looks of frustration are frequent, but that is why they are in this class. Erin D, a cosmetology student, explains, “When I go in to pull a section it’s almost impossible to pull a straight line especially on these doll heads… I’m a perfectionist. In my mind everything needs to be in straight lines or else my brain explodes. I’m a little OCD,” she says with a laugh. “It’s ok. I took a break had a snack and was able to laugh at myself. Now that I’m back into it, it is going much better now.”

The afternoon progresses and the student’s skills improve and their timing gets faster. The students  find their rhythm. The comb flips back and forth using the tail to pull sections, and to secure the foil as they fold it. Ms. Carrie is delighted with the results and announces that tomorrow they will be using the real thing. No more shaving cream, actual bleach. Some students briefly register a look of mild panic, but it quickly fades. With every passing moment their skills improve and with that their confidence grows.

Mixing the Fundamentals of Design with Edwin Lombardi

Edwin Lombardi


Founder of BeautyMastermind

Original Sebastian Platform Artist


A true visionary with over 35 years of experience, Edwin Lombardi visited Federico on April 7th to present his class “Mixing the fundamentals of design”. This advanced education class included a live demo and a hands-on session with a select group of students utilizing mannequin heads.  The class focused on texturizing techniques to create a modern classic style.


Sonya, a student who attended the class appreciated the simplistic nature to the presentation, “he takes the fundamentals and simplifies them by removing all the fluff, to create completely attainable designs. He can take these simple ideas and combine them into something that looks almost impossible to do.”

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 Edwin who has worked with some of the biggest names in industry got his start at age 17. Fresh from beauty school, Edwin was given the opportunity to do a two year intensive training program that included private training from Sebastian founder, Geri Cusenza.

Working as platform artist, Edwin traveled the world as a member of the original Sebastian design team. Throughout his storied career, Edwin was a pioneer in the industry utilizing video education and eventually became an Artistic Director for Sebastian creating seasonal hair collections with other industry icons Geri Cusenza and Robert Lobetta.



Edwin gave a homeroom presentation the following day that included a dramatic transformation of one of our own students.

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Modern Foundations with Andrew Carruthers

Andrew Carruthers
Co-Owner of Lunatic Fringe
SAM VILLA Educator


Andrew Carruthers presented his Modern Foundations class in Federico’s advanced training room on February 16th and 17th. As the Education director for Sam Villa and co-owner of Lunatic Fringe, Andrew spends much of his time traveling and presenting to many of the industry’s top professionals.














Students, Alumni and local salon professionals were introduced to his technique of conjoining foundational techniques with fashion trends. “I love to take tiny sections and create flawless graduation. I also love taking the entire top of the head, compressing it into one section, and taking a razor to it.” Andrew believes that there is more than one way to skin a cat, “One of my biggest pet peeves is when we are told this is the right way to do something, because in the end there are many ways to get an end result.” Students appreciated the intimate atmosphere which left time for plenty of hands on education.


Q & A with Andrew Carruthers

Do you any advice for new stylists?

The wide variety of paths that we have in our industry can be overwhelming… especially to extremely motivated stylists. Dip your toes in a lot of different opportunities when you are young you find an initial direction to go. Don’t worry if it’s the right direction, you can always alter your course layer… every experience you have feeds the next.


What are 3 words you would use to describe yourself?

Passionate, Relatable, and Honest


What is your most rewarding memory in the Industry?

The first time I saw James Morrison cut hair… it wasn’t even the haircut that he was doing, it was how he approached the hair. You could see elegance, confidence, and passion just in a way he picked up the section and held his scissors. It was the moment that I knew what type of heart I wanted to convey through my hairdressing.




Gerard Scarpaci: Advanced Education 2014


Gerard Scarpaci
ARROJO Educator
Co-Founder of Hairbrained.me

Gerard kicked off his career as a hairdresser at Vidal Sassoon NYC, and in 2010 he joined the ARROJO team. After 20+ years of experience in the industry, Gerard was classified as a well-known, world-class hair stylist and educator who has cemented his place as a true visionary.



During Gerard’s 2-day visit to Federico, he demonstrated two Advanced Razor cutting techniques. He led a class for current Federico students and another for Federico alumni and local salon professionals. Both classes focused on advanced razor cutting and editorial styling, creating a look that incorporated disconnection and inside-out layering.


This live session of Advanced Education included live model demonstrations by Gerard and hands-on mannequin sessions where our guests were able to then recreate the look with Gerard closely observing. Once the cuts were complete, our guests were able to dress and pin there cuts to create an editorial, edgy look that featured iron work, braiding and hair padding.


Here’s what some of the participants had to say about the class…

“I have already taken sculpture here at Federico but every educator has a different look on the techniques of cutting. Gerard gave me a whole new perspective on cutting hair.”
“The class exceeded my expectations. Learning a very technical way of cutting will help me to be a more consistent stylist.”
“I love that I was taught a new approach to some old techniques”

Federico Advanced: Gerard Scarpaci

Gerard Scarpaci will be at Federico presenting an advanced cutting class for Alumni and Salon Professionals Monday, January 13. Gerard is a world-class hair cutter and educator who has helped shape the Aveda curriculum, cementing his place as a visionary hairdresser.gerard_revised

Interested in attending?
Students contact Leticia Campaz in Student Services 916.929.4242 ext.203
Salon Professionals/ Alumni contact Kimber Bootay 916.712.8026.