This summer Federico had the pleasure of hosting the 2nd annual Arrojo West Coast Summit, featuring a stage presentation by Nick Arrojo and Adam Federico of AJF Salon. This years summit marks the debut of AJF Academy. AJF Academy is the brain child of Adam Federico, Owner and Creative Director of AJF Salon. The intention behind the Academy was to highlight the knowledge and skill of his team of stylists at AJF Salon. Continued education has always been the foundation upon which Adam has built his salon and now his team has the ability to share their knowledge with the rest of the industry.
AJF Academy wanted to stay true to their aesthetic for their launch, showcasing a collection of precision cuts with feminine yet strong shapes on feminine yet strong models. The wardrobe was inspired by the 1930’s Great Depression, with page boy pants and raw, distressed tops custom created for the event by JanyNicole of Victims Or Villains.
They pulled their color inspiration from the stunning dusky skies visible outside of their salon every evening, placing the accent colors in crescent moon shapes around the head. While the makeup they did mimicked the crescent moon theme through the eyes.
Overall, look of the show had a raw energy to it that paired perfectly with its soundtrack, Lock Your Doors by Death Grips. See the video for the highlights of the event.