July 22- 24 Federico Advanced hosted Douglas McCoy in Sacramento, CA where he presented his newest class, Building Your Brand- The Portfolio.
Douglas McCoy and The House of Pop are revolutionizing the way social media and hairdressers coagulate. McCoy is a pioneer, paving the path for future independents. His classes offer an exclusive brand of inspiration.- Adam Federico
What did you want salon professionals to walk away with from your class?
I wanted to build a class that would allow stylists and salon owners to start promoting and branding themselves in a way that allows for creativity and personal development. We went through multiple platforms and schools of thought regarding social media, photographing, filming and model selection. We also looked at what branding is to a salon as well as an individual stylist. That made for a fairly full morning before diving into the portfolio shoot.
The structure of this class was non-traditional. Tell us why..
What I was trying to achieve with the hands on portion was an environment where participants could actually practice on what they wanted to work on or felt they struggled with. I have the opportunity to work with some amazing editorial stylists and the one thing they have in common is “they practice”
Most hairdressers either don’t have the time or don’t take the time to practice. I wanted to allow them that opportunity in hopes that they will make it a habit. The class was really dictated by the participants. I wanted to give them techniques not necessarily a step by step,. I wanted to give them something that would make a difference in their work right away. Something they can arm themselves with to make their work cleaner and more efficient.
Working on-set or backstage is different from working behind the chair. What do you think you helped with the most?
For information on upcoming classes at Federico Advanced, contact Kimber Bootay 916.929.4242.