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Welcome to Our World- California 2013

The Professional Beauty Federation of California is the united voice for California’s beauty industry working to raise the level of professionalism and the image of our industry in our state. PBFC does this by working to influence public policy, industry regulation, and promoting positive public relations and perceptions of California’s beauty and barbering profession.

Each year the south steps of the state Capitol building, buzz with individual salon/spa services, canapés, and conversations attended by legislators, staffers, administration and state board officials, and beauty industry VIPs at Welcome to Our World.


WOW 2013 was spectacular.  As a PBFC Board Member,  I am very proud how our community pulls together to share their day offering free services to the California Legislative Staff.  They leave with great hair, fantastic nails, mellowed with massage and receive a better understanding as to why we have such passion for beauty.  – Gary Federico, PBFC Board Member


I am so proud to have been a part of this event.  It felt really great to be included in such an incredible cause.  – Tabitha K., student


I count my blessings everyday that I chose to attend Federico Beauty Institute.  The connections and support I have received here are awesome.  I feel so fortunate to be involved in a culture that is so active in every aspect of our industry. – Ashley M. student


The political aspect of the event was fascinating.  -Kelli B., student

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The annual WOW event is the perfect opportunity for beauty professionals to meet legislators & their staff who can affect our trade through legislation. It allows our volunteers be the face of our industry at the capitol. – Cara Kinzel, WOW Organizer

For more information about the PBFC, visit