In the Media

Adam Federico

Creative Director and Co-Owner, is a visionary creative leader with more than 30 years of influence in the beauty industry. Known for his raw, minimalistic aesthetic and signature blend of natural movement and structured technique, he has shaped trends, inspired professionals nationwide, and frequently shares his expertise with leading beauty publications. Below is a selection of articles where Adam’s insights and industry perspective have been featured.

AOL

• • The Only Shampoos That Volumize Fine, Limp Hair

Allure

• • The Medium Wolf Haircut Trend

American Salon

• • Hairbrained Q&A: Adam Federico

Best Products

• • 6 Best Conditioners for Dry Hair of 2024, According to Hairstylists Who Know Best

Byrdie

• • 14 Ways How to Get Silky-Smooth Hair, Straight from the Pros
  • 40 Glamorous Side-Swept Hair Looks for Any Occasion
  • What Is a Baroque Bob? Hairstylists Explain How to Get the Voluminous Look
  • 39 Hairstyles for Round Faces That Best Flatter Your Features
  • The 8 Best Shampoos for Thinning Hair and Hair Loss, According to Experts
  • 10 Ways to Straighten Your Hair Without Heat
  • The “Kitty Cut” Is the Summer-Ready Take on the Shag

Cosmopolitan

• • Celebrities Consistently Ask For These 29 Haircuts to Make Their Fine Hair Look Fuller
  • 11 Best Mousses for Curly Hair That Testers Swear Won’t Leave It Crunchy
  • Wanna Learn How to Grow Your Hair Fast? Start With One of Our 11 Expert-Approved Tips
  • We’ve Tested Everything—Trust Us When We Say These Are the 8 Best Shampoos for Volumizing Fine Hair

Coveteur

• • How to Mask Your Dirty Hair as It Adjusts to Less Frequent Shampoos

CreativeMornings

• • Talk by Adam Federico Evolve or Dissolve

Elle

• • These Hair Masks Will Make Your Strands Softer and Shinier Overnight

Glamour

• • 55 Coolest Short Haircuts for Women to Try in 2025

GQ

• • The Best Shampoos for Dry Scalps, According to a Dermatologist
  • The Best Shampoo for Oily Hair to Kiss Grease Goodbye

Good Housekeeping

• • 7 Best Mini Flat Irons and Travel Straighteners for All Hair Types

InStyle

• • 20 Easy Ways to Add Volume to Your Hair
  • Almond Oil for Hair—The Expert-Backed Secret to Shinier, Stronger Strands
  • 14 Celeb-Inspired Bob Haircuts for Oval Face Shapes

Marie Claire

• • How Long You Should Go Between Haircuts, According to Hairstylists

PopSugar

• • These Are the Best Haircuts For Short Hair That Aren’t Just a Bob
  • 15 Haircut Ideas to Add to Your 2025 Mood Board
  • What’s the Deal With Infrared Hot Tools?
  • The Best Short Haircuts For Curly Hair, According to the Pros

Refinery29

• • 6 Trendy Haircuts For Fall, From The “Kicked Bob” To “Clavi-Cut”

The Cut

• • The Best Hair Mousse for Instant Volume and Definition

The Zoe Report

• • Combination Skin Is A Thing, But Did You Know It Can Apply To Your Hair Too?
  • Welcome To Babushka Scarf Summer — Your Hair’s Never Looked Better

Vogue

• • The Best Air-Dry Creams for Fuss-Free Styling

Women.com

• • What Do Leave-In Conditioners Really Do? Here’s What We Know

Women’s Health

• • The 10 Best Shampoos for Gray Hair, According to Celebrity Hairstylists

Yahoo

• • Can you *actually* make your hair grow faster? The final answer
  • These Hair Masks Will Make Your Strands Softer and Shinier Overnight

W Magazine

• • Does My Hair Need a Metal Detox?

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