This summer Federico had the pleasure of hosting the 2nd annual Arrojo West Coast Summit, featuring a stage presentation by Nick Arrojo and Adam Federico of AJF Salon. This years summit marks the debut of AJF Academy. AJF Academy is the brain child of Adam Federico, Owner and Creative Director of AJF Salon. The intention behind the
Advanced Education
Modern Foundations with Andrew Carruthers
Andrew Carruthers Stylist Co-Owner of Lunatic Fringe SAM VILLA Educator Andrew Carruthers presented his Modern Foundations class in Federico’s advanced training room on February 16th and 17th. As the Education director for Sam Villa and co-owner of Lunatic Fringe, Andrew spends much of his time traveling and presenting to many of the industry’s top professionals.
Douglas McCoy- Build Your Brand- The Portfolio
July 22- 24 Federico Advanced hosted Douglas McCoy in Sacramento, CA where he presented his newest class, Building Your Brand- The Portfolio. Douglas McCoy and The House of Pop are revolutionizing the way social media and hairdressers coagulate. McCoy is a pioneer, paving the path for future independents. His classes offer an exclusive brand of
Sherri Jessee wins NAHA Editorial Stylist of the Year
Congratulations to recent Federico Advanced guest artist, Sherri Jessee, on her NAHA Editorial win in Vegas on July 14, 2013! The North American Hairstyling Awards (NAHA), a Professional Beauty Association (PBA) event is the most prestigious photographic hairstyling and beauty competition in North America. The winners were recognized July 14, 2013 during a star-studded ceremony
Douglas McCoy- The Portfolio
Just a few short weeks away from our next class in our Advanced Training Facility we sat down with Douglas to find out what exactly makes him tick. What inspires you? Culture. Everything from music to film, fashion to a face. It is all inspiring. I love to reference a time. 60’s to the 90’s.
Sherri Jessee- Advanced Education
With a unique feminine approach to beauty, Sherri Jessee is one of the most desired, yet easily approachable internationally renowned hair and makeup artists. With over 20 years of experience as a successful salon owner, stylist, and platform artist, Sherri has amazing talent in hair, makeup, fashion editorial and runway work. Distinguished as a 2013