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Student Ambassadors Wow Us With Photoshoot

The photos are in and are more incredible than we could’ve ever imagined. Each and every look you see was done by a student at Federico. From the cut to the color and style, our Student Ambassadors have absolutely outdone themselves!  Just take a look for yourself! A special thank you to our very own

Let’s Talk About Brows, Baby

Let’s talk about Eyebrows! You know those two long patches of hair on your face that you can’t seem to make look the same? You’d like them to look like a pair of sisters but instead they resemble distant cousins. The struggle! I’m guilty of over tweezing and most of the time my problem is

Natural Hair Food

If you’ve taken the leap and decided to be a Naturalista, Congratulations! If you haven’t or don’t know what a Naturalista is, here’s an easy explanation… Naturalista is a term used to describe a person that loves their hair and wears it the way that it naturally grows, without heat; typically someone with “kinky” hair.

Federico Student Ambassador’s Photo Shoot

Last Friday, a few of our Student Ambassadors were given the opportunity to participate in a photo shoot that focused on Beauty Shots and began the process of starting their portfolios.  Under the creative direction of our very own Adam Federico and amazing photographer, Nicholas Wray, our students showed off their hair cutting, coloring and

Fresh-faced Beauty

We’re all used to getting up in the morning and before we dare set foot outside, we MUST have on our makeup.  Society has made it the norm that we don’t feel pretty without a little blush, lipstick and mascara. Celebrities have started to not only post photos, but show up to events sans makeup

Have you met Da’Reen?

My name is Da’Reen (Duh-Reen), I’m a free spirited mommy, I believe in fairies and rainbow hair makes my world go round.  I got my Certificate in Fashion Illustration from American River College in 2011 after realizing I love fashion but hate to sew. I’m in the process of launching a line of T-shirts for