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NYFW Street Style Defines Cool-Girl Hair Color for 2020

By: Sarah Federico, Beauty and Lifestyle Writer Calling our colorist ASAP. From head-to-toe leather to 90’s inspired floral frocks, there are no rules –and little conformity– when it comes to New York City Fashion Week’s street style. It’s all about being adventurous: dressing according to your tastes and getting playful with your choices. While the

Reading the Label: the Ingredients to Know to Defeat Hyperpigmentation

By: Melissa Federico, LE and Beauty and Fashion WriterDo you find yourself using a filter to get an even complexion? Hyperpigmentation is a top skincare issue that plagues clear complexions. If you are having a hard time dropping that Valencia filter to achieve an even tone, it may not be due to your skin type

Add Minutes to the Clock – without Sacrificing Style – by Shampooing Less

By: Sarah Federico, Beauty and Lifestyle Writer Real-talk. We here at Federico Beauty Institute are busy. Like, really, really busy. And having to lather up our strands day after day is not ideal for many of us because the Clock. Is. Ticking. But seriously – we can literally hear it. Though we are the first

Hale & Hush – A Spotlight Line for Sensitive Skin

By: Melissa Federico, LE and Beauty and Fashion Writer Hale (adj: Free from disease or infirmity; robust; hearty) Hush (verb: to calm, quiet, or soothe) When describing your skin, do you often find yourself referring to it as sensitive? According to Skin Inc. magazine, 44.6% of Americans believe they have sensitive skin. The funny thing

Sun, Wind and Pollution: How an Urban Lifestyle Could be Damaging your Hair

By: Sarah Federico, Beauty and Lifestyle Writer The conveniences of an urban lifestyle are indisputable – but these amenities come at a price. And that price might just be the health and vitality of your hair.   Your hair withstands attack against many known abuses ranging from daily heat styling to in-salon chemical treatments, but it’s

Trend Alert: Body Masking – Here, There, Everywhere

By: Melissa Federico, LE and Beauty and Fashion Writer Embrace a new you in the New Year, and there is no better way to start than with a mask – for every part of your body. Not only have we sourced a mask from head to toe, but we have gathered the trendiest ways to