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Federico Student Ambassador’s Photo Shoot

Last Friday, a few of our Student Ambassadors were given the opportunity to participate in a photo shoot that focused on Beauty Shots and began the process of starting their portfolios.  Under the creative direction of our very own Adam Federico and amazing photographer, Nicholas Wray, our students showed off their hair cutting, coloring and

Federico’s next RIC Star, Jesus

It’s that time again to announce the RIC Star for the month of December! I had the pleasure of interviewing Jesus Mendoza Cardenas, and if you ask Maria in the café, she will try her hardest to (jokingly) make you afraid of him. But Jesus is, in fact, one of the kindest people you’ll ever

Have you met Da’Reen?

My name is Da’Reen (Duh-Reen), I’m a free spirited mommy, I believe in fairies and rainbow hair makes my world go round.  I got my Certificate in Fashion Illustration from American River College in 2011 after realizing I love fashion but hate to sew. I’m in the process of launching a line of T-shirts for

Chalk It Up 2017

In the past, Federico has participated in our local Chalk it Up event located at Fremont park in Downtown Sacramento. Usually, we just provided free hair chalking but this year we added a free braid bar to help keep attendees nice and cool during the three-day event. Our students had a great time interacting with

Alumni Advice

We have heard it time and time again during graduation speeches, “If I could go back, one thing I would do differently while in school was…”  But what about once you are licensed? What are things you know now that you would tell yourself as a student? We got the chance to ask a few of our

Matty Conrad visits Federico

Schwarzkopf artist, Matty Conrad joined us for an evening Gala where the platform artist presented several pre-done men’s contemporary haircuts, as well as an on-stage demo. He also taught a contemporary barbering class. Drawing heavily from inspirations of the past, attendees learned to create classic looks while growing technical cutting and styling skills. Below are photos from his