If you’ve taken the leap and decided to be a Naturalista, Congratulations! If you haven’t or don’t know what a Naturalista is, here’s an easy explanation… Naturalista is a term used to describe a person that loves their hair and wears it the way that it naturally grows, without heat; typically someone with “kinky” hair.
Hair
Federico Student Ambassador’s Photo Shoot
Last Friday, a few of our Student Ambassadors were given the opportunity to participate in a photo shoot that focused on Beauty Shots and began the process of starting their portfolios. Under the creative direction of our very own Adam Federico and amazing photographer, Nicholas Wray, our students showed off their hair cutting, coloring and
Trick or Treating at Federico
Halloween at Federico is always fun. This year we decided to host a trick or treating day for the kids of Mustard Seed. We asked students and staff to donate new or lightly used costumes for the kids to pick from. The generosity of our students and staff blew us away. During the three-week collection
Federico Symposium
This week we held our 16th annual Federico Symposium. This is an event our students and alumni look forward to all year. The students got the chance to meet with local salons, shops and spas to network, check out career opportunities and also get product knowledge from our suppliers. We kicked the day off with
First Festival
This weekend we were out at Sacramento’s 2nd annual First Festival. Located at Southside Park in Downtown Sacramento, the two day festival featured 40+ bands. Music genres included reggae, metal, rap-rock, indie, country and medieval fable-folk. We set up shop next to the beautiful Cloud Parade stage. Our cosmetology and esthetics students offered a few different types of
Federico Outreach April Recap
April was a month full of events and career fairs! Our Federico Outreach manager, Tammy L., was in the greater Sacramento area with our students doing everything from cuts and styling to fashion shows.Crocker Art Museum had a party themed “Studio 54” and invited Federico students to host a 70’s themed eye shadow bar. Esthetic student