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Have you met Da’Reen?

My name is Da’Reen (Duh-Reen), I’m a free spirited mommy, I believe in fairies and rainbow hair makes my world go round.  I got my Certificate in Fashion Illustration from American River College in 2011 after realizing I love fashion but hate to sew. I’m in the process of launching a line of T-shirts for

Alumni Advice

We have heard it time and time again during graduation speeches, “If I could go back, one thing I would do differently while in school was…”  But what about once you are licensed? What are things you know now that you would tell yourself as a student? We got the chance to ask a few of our

Matty Conrad visits Federico

Schwarzkopf artist, Matty Conrad joined us for an evening Gala where the platform artist presented several pre-done men’s contemporary haircuts, as well as an on-stage demo. He also taught a contemporary barbering class. Drawing heavily from inspirations of the past, attendees learned to create classic looks while growing technical cutting and styling skills. Below are photos from his

Summer Braids

Summer is upon us and the heat is no joke. If you have medium to long hair, you are probably ditching the hot tools and opting for a style that keeps your hair out of your face and off your neck. Braids are the perfect solution! Whether your hair is curly or straight, braids are

Advanced Education Overload!

This weekend our students had the opportunity to attend Cosmoprof’s annual Spring Style show in San Jose, CA. The two day show had over 80 exhibitors in attendance. Our students had the chance to attend over 70 advanced education classes and live demos. A few of our students even had the chance to be live

Monday tHairapy

AJF and Federico Advanced put on another successful tHairapy event at Federico Beauty Institute on Monday the 4th. The event was open to current students as well as beauty professionals and was held in our beautiful foyer area. We had guest artist Jason P. Hunt presenting with our Creative Director, Adam Federico, and AJF academy